For nearly thirty years, Mirror Mirror has been based at it’s Abbotsford store, in a bustling section of Hoddle Street, once infamous for it’s connections to Melbourne’s underworld activities in the late 1800’s and early 1900’s.

Metres from the corner of Yarra Street, the site of a pub frequented by the legendary J.T.L. ‘Squizzy’ Taylor, the area has developed in to a contemporary, cosmopolitan precinct.

old staircase

The two-level building, built in circa 1860, is loaded with rustic heritage and character. Original features of heavy timber roof beams and floors, vintage timber staircase and a magnificent late 1890’s goods lift, give the store a genuine retro feel. Throughout both world wars the building was used as a storage facility for military uniform accessories. From 1960 through to 1990 the building was occupied by Able Scales.

Mirror Mirror takes great pride in it’s in-store environment, where unique product displays and props are used to present it’s vast range of all kinds of mirrors. Frameless mirrors, ornate mirrors, overmantel mirrors all feature amongst an 8-metre-tall Eiffel Tower model and a 7-metre tall New York Skyscraper replication, both a nod to our building’s 1800’s legacy, along with merchandising current collections of ‘Vintage Deco’ styled mirrors.

February 12, 2023

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